Chancellor to Debut ‘Bear in Mind'





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Fireside chats, meet the Web.

In a new Webcast radio-style talk show set to debut Thursday, UC Berkeley's Chancellor Robert Berdahl will interview members of the campus community for a monthly program entitled "Bear in Mind."

The program was developed over the summer and will feature students, staff and faculty.

"There was a sense that there are so many fantastic stories on this campus, student stories, work of faculty," said UC Berkeley spokesperson Marie Felde. "The chancellor wanted to feature the people who make the campus such an interesting place."

Those involved with the program said the online format of the show is also well tailored to student habits.

"It's a good medium," said said ASUC President Jesse Gabriel, who will appear on the Sept. 12th show. "Most students on campus have access on the internet. They can catch it any time, even at 4 a.m., when students are doing their best work."

Guests on the show said the program will give them an opportunity to tell wider audiences about their work.

"It was nice for me to have this opportunity to tell people what a fascinating field Earth Science is," said earth and planetary science professor Walter Alvarez, also on Thursday's show. "There are certain basic sciences that people get exposed to but Earth Science is a synthesis science and not many people have to take it. The problem is that Berkeley has got all sorts of secret treasures that most people can only chance upon."

Alvarez said he will discuss his freshman seminar on earth history and geological maps during the webcast program.

By using a webcast format, the show's "conversations with the chancellor" can reach a wider audience and is not restricted to the Berkeley community.

The technology used to create the segments was first used by corporations to broadcast messages to their company. Berdahl will be using the technology to feature students, faculty and programs.

"We used the radio-style show because it meant people could listen to it while they worked at their desk," Felde said. "It seems to connect people in a more immediate way than reading just another e-mail."

Guests are first interviewed by the chancellor for a half hour, edited down to two to ten minute segments and placed on the UC Berkeley Web site.

"It is an interesting way to reach not only the immediate campus community but the thousands of alumni that like to stay in contact," Felde said. "They can listen in."

While the first four segments were previously planned, university officials said many of the following segments would be based on listener suggestions.

Other guests for the show's premiere include the new Dean of Haas Business School Tom Campbell, Graduate Assembly President Jessica Quindel and freshmen Oscar Armijo and Maria Mejia.

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