News in Brief: City De-Glamorizes Smoking in Movies at Local Big Screens



  • Printer Friendly Printer Friendly
  • Comments Comments (0)

In an effort to immunize youths against the glamorization of tobacco in movies, the city of Berkeley has awarded nearly $2,000 in prizes for visual art pieces with anti-tobacco messages.

United Artists Theater in Berkeley will exhibit these slides on all seven of its screens during this summer and fall.

The program, which began Aug. 18, hopes to highlight the negative effects of smoking, emphasizing bad breath, wrinkles and lung cancer over the glamor in the movies.

One slide shows tanks shooting cigarettes at a Berkeley High School building, while Joe Camel stands nearby and dollar bills are ignited by cigarettes.

The city's efforts are in response to a finding that smoking in films is increasing. Recently UCSF professor Stan Glantz found that, after reviewing films produced in the 1990's, nearly 80 percent of male stars in films smoke, even though only 25 percent of American adult males smoke.

A Berkeley survey, however, found that only 54 percent of movie viewers remembered seeing smoking in a film they watched. Ninety percent of all smokers start as teenagers.

UC Irvine professor Connie Pechmann found that pre-film anti-smoking messages offset the effects of glamorized tobacco in movies. The city hopes that showing anti-tobacco slides before films will prevent youths from emulating the smoking they see in a movie.

Virginia Griffey

Tags:






Comments (0) »

Comment Policy
The Daily Cal encourages readers to voice their opinions respectfully in regards to both the readers and writers of The Daily Californian. Comments are not pre-moderated, but may be removed if deemed to be in violation of this policy. Comments should remain on topic, concerning the article or blog post to which they are connected. Brevity is encouraged. Posting under a pseudonym is discouraged, but permitted. Click here to read the full comment policy.
White space
Left Arrow
News
Image Student regent resigns after sex crime allegations
Jesse Cheng officially announced his resignation from his positio...Read More»
News
Image Pet shop may occupy planned Goodwill
After failed negotiations with the landlord and resistance from the busines...Read More»
News
Image Campus graduate takes new first steps
UC Berkeley's graduation day this year was symbolic for graduate Austin Whi...Read More»
News
Image Regents rescind part of approval
The ongoing legal battle surrounding revisions to the building plans for th...Read More»
News
Image UC spared additional cuts in budget revision
While the University of California escaped further funding reductions M...Read More»
News
Image UC Board of Regents wary of unreliable state funds
SAN FRANCISCO - Following the release of Gov. Jerry Brown's revis...Read More»
Right Arrow




Job Postings

White Space